Search Engine Optimization

Overview:
SEO (Search Engine Optimization) is an ongoing process to build a website so that it will receive the desired online traffic. The elaborate process involves creating a website with plenty of quality content on an ongoing basis, proper structure with ideal page names, meta data (keywords, description), inbound links, sitemaps and competitors analysis. Although a lot of work can be done initially to set the site up for SEO, it can be an ongoing process as the website evolves and new content needs to be included to help the site receive more traffic.

Content:
One factor of SEO that has been around since the 90s is content. Content is the most important for many reasons. The more content a site has, the more different combinations of phrases and words that can show up in seacrh results. Also, Google like to think they index pages based on how a human would index the pages. Therefore, a quality reference would be positioned high on the list. One more reason why quality is very important is to acquire returning visitors. If your site does get a good ranking and does not satisfy readers, it will not be bookmarked or explored. It would be exited almost as fast as it was discovered.

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Search Engine Marketing

Overview:
In a nutshell, search engine marketing is using a search engine's paid services to receive traffic. The benefits of search engine marketing is instant gratification. While many people wanting a website done yesterday and to be positioned at the top for free, it is not always that convenient. But, with SEM, you can pull out that credit card and pay to play.

Google Adwords:
Google Adwords is the main service for which anyone who wants to build and manage pay-per-click campaigns.

With Google Adwords, you can create a campaign for which you can have various ad groups which will store specific keywords. When campaigns are created, there are bid prices that are set for a group of keywords, such as 0.15. Then, you can see whether or not your site will be listed on the Google Sponsored links at the price. If not, you can specify bid prices for individual keywords or the entite groups of keywords.

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Social Media Marketing?

Overview:
Social Media Marketing is a technique which the social media networks such as Facebook, Myspace, Twitter and Youtube to extend a marketing campaign.

Direct and Discreet:
Social Media Marketing could be used directly or discreetly. The direct form would be to use a company in the various social outlets whereas as discreetly would be to use a normal person and then use the outlet to link to websites and stores.

With the discreet method, your friends will see what business you are all about and that in itself can create a viral effect. Perhaps one day, your friend Bob will have a friend who needs a plumber and he would recommend you based on your Facebook profile.

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Search Engine Friendly

Overview:
Search Engine Friendly URLs take long stringy URLs from dynamic web pages within a content management system and create nice, readable URLs in the browser. When the URLs are clean and use the proper combination of words that match the keywords, better SEO can be achieved, not to mention the address looks much tidier. For typical pages, the page name is a SEF URL. But, when it comes to dynamic pages, like blogs and forums, there is often a process to make them spell certain words.

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Video Marketing

Overview:
Video marketing is a fantastic media to use for gaining traffic to your website. Videos can show up on the front page of Google, or a web surfer could select 'Show Options' in Google and see all videos for the keyword. A very popular video searching option is for people to use Youtube, Metacafe or another free video website.

Videos uploaded to websites like Youtube with proper titles and metadata can generate the desired traffic.

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