Your roofing website is a tool to generate more jobs and build your brand online.
There are roofing website elements that are more important than others. It is best to start with those characteristics, such as a modern theme, mobile responsive design, clear value proposition and visible phone number on the website. Your website should also present your latest work and have testimonials published from all the 3rd party sources.
When your website is an extension of your brand, it will help visitors to make their decision to call you to schedule an appointment for a roofing job.